BMW Shows Off i3 EV and i8 Hybrid Concepts on Film

The headline story on the automotive front today (that would be Friday, July 29) is no doubt the presentation of the first concept models of BMW's new division for alternative fuel vehicles that we will come to know as the "i" series.

We've already given you a first look at the i3 pure-electric hatchback as well as the sporty i8 gasoline-electric hybrid coupe concepts, but BMW has also released a series of films on both vehicles.

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BMW Shows Off i3 EV and i8 Hybrid Concepts on Film

BMW to Preview New "i" Models on Friday?

“Green” is the new “mean”. Whereas a few years ago most automakers focused on tooting their performance credentials, now the trend is to be eco-friendly. Even BMW, the maker of the M3, M5 etc., is jumping on the "green" bandwagon. Albeit a little late to the EV party, the Germans plan to make up for it with a dazzling entrance.

Today, the Munich-based automaker announced that it is holding a press conference on Friday, July 29, to preview its “i” sub-brand. Unfortunately, that's about all BMW is willing to reveal about the conference, so we don’t exactly know what the company has in store for us: a startling presentation of the new models or one mundane speech after another from the firm's executives?

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BMW to Preview New "i" Models on Friday?